"3-bullet thought" #3
Hi All,
Today is the scariest day of the year in the scariest year of all time.
Doing good?
To entertain / feed you, here is what I’ve found interesting about digital, business, CSR and/or sports.
📊 Business
The Revenue Takes Care of Itself. very interesting parallel between NFL (former coach Bill who wrote The Score Takes Care of Itself: My Philosophy of Leadership book) and facebook advertising. And how revenue is not necessarily the right metric to track, whereas value is definitively more important and valuable.
https://boz.com/articles/revenue
📊 Business
Definitely not new news for The Big Mac Index as a way to assess country cost of life but always very interesting to have a common index to compare apples and apples.
In marketing, for touchpoint performance comparison, the RCQ model provides a common way to assess and compare touchpoints on a similar basis.Great reading on Marketing performance, how marketers drive profitable growth
https://www.economist.com/news/2020/07/15/the-big-mac-index
💾 Digital
No-Code and the Ikea Effect: How software lock-in evolved and made us never want to churn.
Fun reading on how we are dealing with creation and software and how it impacts our satisfaction.
https://capiche.com/e/software-lockin
Enjoy reading and feel free to forward it to whoever might find it interesting or to reach me if any questions / suggestions!
Thank you,
g.