Weekly thoughts and worth reading articles on digital, business, CSR, sport or all of them :)
Hi All,
Please find your 1st weekly roundup email below on what I’ve found interesting about digital, business, CSR and/or sports.
The "3-bullet thought” newsletter will come on a Friday basis (if I manage to make it work ¯\_(ツ)_/¯)
📊 Business
How brands grow in a digital and modern world. David Jones revisiting Byron Sharp theory, 10 years after the book release: https://www.campaignlive.co.uk/article/david-jones-byron-sharps-comments-belong-century/1695973
📊 Business
Ecommerce platforms are media platforms. Advertisers need to adapt and to integrate them in their media plan to create a holistic approach along the consumer decision journey.
♻️ Sustainability
When tacos meet sustainability for Chipotle and their CSR impact transparency. The brand introduced their Real Foodprint, an app enabling consumers to assess their meal's sustainability on 5 criteria.
Enjoy!